British consumers believe the LGBTQ+ community is portrayed least accurately in advertising, with many consumers questioning the authenticity of brands’ commitment to social diversity.
The research, presented exclusively today (5 October) during a panel at the Festival of Marketing, was undertaken by not for profit organisation PrideAM and market research company Simpson Carpenter.
It questioned 500 members of the general public, as well as 275 people from the LGBTQ+ community, on their thoughts about the representation of people with different gender identities and sexualities in advertising.
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