Mastercourse: Sustainable Marketing

Re-orientate & reinvigorate the behaviour changing capabilities of Marketing

INVESTERING

NIMA Member € 880,00 (excl. btw)

Normaal tarief € 1 100,00 (excl. btw)

WORD MEMBER EN BESPAAR

Become a member and get 20% discount on this course! For example with our Blue Membership of € 99 you have already paid off your investment.
View all of our memberships or contact us on members@nima.nl or 020-5039300.
This training falls in line with NIMA Passe-partout. NIMA applies the NIMA Fair Acces Policy.

SPREKERS VOOR DIT EVENT

BESCHIKBARE DATA

40% of organisations currently advertising are seeking to make sustainability-based claims. Yet the majority of marketers lack any sustainability training and 49% of them fear they will be accused of ‘greenwashing’. As brands transition to more sustainable ways of operating and the definitions of corporate success broaden, it is essential that the marketing function is properly equipped for the journey. The decades-old foundations of marketing however, are purely aligned to commercial performance and increasingly not fit for purpose.

Result

This online course will provide you with an introduction to the principle concepts of sustainability, educate you on the current impacts of marketing and equip you with a toolkit that will help you to transform marketing and minimise the risk of greenwashing.

You will gain a firm understanding on the new role of marketing and learn how to align marketing with your company’s wider sustainability objectives. You will have access to our proprietary framework, the Sustainable Marketing Compass, designed expressly to reframe marketing’s role in a sustainable world.

Program

This course consists of 5 half days. The course will provide you with an introduction to the principle concepts of sustainability, educate you on the current impacts of marketing and equip you with a toolkit that will help to transform their marketing and minimise the risk of greenwashing.

Where marketing sits today and its current negative impacts
How marketing can realign its success metrics so it can help contribute towards their companies wider sustainability objectives.
How to treat customers as citizens not consumers.
The governance required to prevent greenwashing happening.
How to redefine value creation in current product offerings to enable wider societal gain.
How to go to market in a more sustainable way.

For whom?

Marketeers looking to drive change within their organisation and become part of the solution.

Trainers

Paul Randle and Alexis Eyre completed a Business Sustainability Management course in 2020 by the Cambridge Institute of Sustainability Leadership (CISL) and left horrified by the new sustainability lens through which they now viewed marketing. Compelled to stay in marketing by the CISL lecturer team, they spent the subsequent two years researching the impacts of marketing and developing the Sustainable Marketing Compass (SMC) – a framework that embeds sustainability into the heart of marketing.

They now consult on sustainable marketing, helping organisations strengthen their capability and transition to sustainable marketing practices and are on a mission to re-orientate & reinvigorate the behaviour changing capabilities of Marketing.

AANTAL PE-PUNTEN?
12 PE-punten

Geldt alleen voor:
Register Marketeers
Senior Marketing Professionals
Senior Communication Professionals
Senior Digital Professionals
NIMA Qualified Lecturers