Door: Mabel Nummerdor* Part One of Future Consumer Languages The spirit of this age is and will be dominated by the velocity of technological progress: AI, block chain, graphene. Technology will undeniably impact daily lifes, it will affect our cultural values and eventually change our natural habits. One of those natural habits that is currently …

NIMA Business Member One Business heeft twee zelfgeschreven whitepapers ter beschikking gesteld voor NIMA Members en stakeholders die zich graag snel en effectief inlezen op Contentmarketing of Leadgeneratie. Beide whitepapers zijn te lezen of te downloaden via nima.nl De whitepaper Content Marketing: welke keuzes maak je voor de start? Beoogt te helpen met het maken …

If you are a marketer, whether at a marketing agency, a brand, or a company, or you’re a marketing consultant, you no doubt are always looking for ways to get your clients or company a leg up on the competition. You have Google Analytics experts, dashboards, reports on demand, and more. GA has helped get …

Ready for a new job? No, I don’t mean that. Unless of course I do – but then that’s a different conversation for different beverages. I mean are you ready for a new role in addition to the one you have now? Our content marketing research this year illustrates that one of the key differentiators of those who are …

Today, much is made of the differences between millennials, who are beginning to rise to positions of influence in businesses, and the generation above who manage them – whether that’s because being ‘digital natives’ gives the former a fundamentally different perspective on culture, or because they have career expectations totally unlike their forebears’. But how …

Traditioneel marktonderzoek wordt nog altijd door de meerderheid van de bedrijven ingezet om te achterhalen wat de mening van consumenten is over het bedrijf, het merk en de producten of diensten. Dit marktonderzoek bestaat uit een aantal methoden die al vele decennia nuttig worden ingezet, maar heeft ook een groot nadeel wat we anno 2017 …

Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018. And if they don’t begin planning today, CMOs may discover that after May 25, 2018, their teams will not be able to execute campaigns and activities in the way they used to—at least not without facing the …

Want to know a few scary truths ignored by too many content creators? Editing and proofing are not the same thing. And you can’t adequately execute the two at the same time. And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing …

Marketing psychologie 2.0, Big Data Insights, (New) New Media, Marketing Tech 18, Maatschappelijke trends & marketingontwikkelingen. Dat worden de vijf thema’s…  Het is de prettigste manier om je voor te bereiden op de vraag of je zelf een beetje voorbereid het nieuwe jaar ingaat, want je kunt er een weinig besmuikt ‘JA!’ op laten volgen. Er is nog …