Many of us struggle to answer the question ‘which role do you want to move to next?’ and even more of us are left frustrated by the direction in which we want our careers to go over the longer term. This lack of clarity can be detrimental to the choices we make and our ultimate …

Young marketers are often characterised as optimistic, keen and ambitious. However, they can also be seen as fleeting, hopping from job to job to work their way up. This is something Hamish Goulding, head of integrated marketing communications for global brand, wealth and sponsorships at HSBC, advises against. He believes young marketers would be wise …

Het Platform Innovatie in Marketing (PIM) heeft de nominaties voor de Nederlandse prijs voor marketingliteratuur bekendgemaakt. Uit meer dan 40 marketingboeken zijn tien boeken genomineerd voor de PIM Marketing Literatuurprijs 2017. Als belangrijkste criterium voor de PIM Marketing Literatuurprijs 2017 geldt in hoeverre de auteur erin geslaagd is vernieuwende inzichten in het marketingvakgebied weer te …

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and …

It’s early November. The air is crisp, leaves are falling, and sweater weather is back. For B2B marketers, that can only mean one thing: planning season. Are you still there? Those two words are often enough to make marketers scatter like leaves in the winter wind. I’ve been doing this for a long time, and I …

Door: Mabel Nummerdor* Part One of Future Consumer Languages The spirit of this age is and will be dominated by the velocity of technological progress: AI, block chain, graphene. Technology will undeniably impact daily lifes, it will affect our cultural values and eventually change our natural habits. One of those natural habits that is currently …

NIMA Business Member One Business heeft twee zelfgeschreven whitepapers ter beschikking gesteld voor NIMA Members en stakeholders die zich graag snel en effectief inlezen op Contentmarketing of Leadgeneratie. Beide whitepapers zijn te lezen of te downloaden via nima.nl De whitepaper Content Marketing: welke keuzes maak je voor de start? Beoogt te helpen met het maken …

If you are a marketer, whether at a marketing agency, a brand, or a company, or you’re a marketing consultant, you no doubt are always looking for ways to get your clients or company a leg up on the competition. You have Google Analytics experts, dashboards, reports on demand, and more. GA has helped get …

Ready for a new job? No, I don’t mean that. Unless of course I do – but then that’s a different conversation for different beverages. I mean are you ready for a new role in addition to the one you have now? Our content marketing research this year illustrates that one of the key differentiators of those who are …