Sales and marketing teams need to work more closely together to better understand their audience and convert leads, but new research suggests that many UK brands have yet to make this adjustment. Oracle, the cloud applications business, surveyed 800 CMOs, CSOs, senior marketers, and senior sales executives across France, the Netherlands, South Africa and the …

Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage. The majority of consumers (62%) are prepared to pay more for a simple experience, new research finds, while 61% would recommend a brand if it has a clear proposition that saves them time. Offering a straightforward shopping …

Op 30 maart reiken NIMA, Adfo Groep, PIM, en MEC de Dutch Marketing Awards uit. Onder leiding van juryvoorzitter Marc van Eck RM heeft de vakjury de finalisten gekozen in de categorieën Start Up, Scale Up, Marketing Company en Internal Branding Company of the Year en – natuurlijk – de Marketeer of the Year. De …

Some 60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results. That is the conclusion of a new report by media agency Havas. For the first time this year, The ‘Meaningful Brands’ study looked at the role of content and whether …

As marketers everywhere accept that data is now essential to their work, they are spending more on data-driven marketing and advertising (DDMA) and getting better at evaluating its effectiveness, a new study says. The Global Review of Data-Driven Marketing and Advertising from the GDMA trade body was based on an online survey of 3,283 thought …

I have a confession to make. A heresy that I can probably only say under cover of the Secret Marketer name, and one that will ensure I get burned at the stake. Or, perhaps, the 21st-century equivalent, trolled on Twitter. Most of us marketers should ignore what the top brands are doing. Apple, Google, Coca-Cola, Microsoft, Toyota, …

Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard. The report was based on data from nearly 250,000 videos posted by 500 B2B companies to the Vidyard video platform over the 12 months ended November 2016; …

Op dit moment overweegt meer dan de helft van de Nederlanders bij de aankoop van producten of diensten een duurzaam alternatief – zelfs als dit meer kost. Tegelijkertijd weten steeds minder mensen waar ‘duurzaam’ feitelijk voor staat. Die onwetendheid zet onbedoeld een rem op een verdere verduurzaming van de samenleving. Dat concludeert Triodos Bank naar …

Few people in the UK feel they are well represented by brands, according to a new survey, which raises questions about the whole concept of brand purpose and marketers’ understanding of their audiences. A report by the Crispin Porter & Bogusky agency, based on a survey of 2,007 UK adults as part of a project …