Consumers’ hectic, hyper-digital lifestyles are leading to a desire for escapism and ‘unreality’ that if treated correctly could create an opportunity for brands to connect with people in a more meaningful way. Consumers are bombarded by a relentless stream of communication caused by the proliferation of digital devices. But this ‘always-on’ obsession is taking its toll and …

De lineaire kijktijd daalde het eerste halfjaar fors en ook de tv-bestedingen gingen omlaag. Dat is een grote uitdaging voor Nederlandse tv-exploitanten, zegt Remon Buter, head of trading GroupM.   GroupM maakte een analyse van de eerste zes maanden in de lineaire tv-markt. In het eerste halfjaar is – inclusief de maand juni, waarin er …

Human nature has been unchanged for over 100,000 years and while basic human needs won’t be altered by digital, satisfying them wil. At a recent marketing breakfast, an attendee told me that the trendier parts of London and Manchester are using electrical milk floats to deliver milk to homes and offices. Since the dawn of …

Bedrijven hebben het vaak over een datagedreven cultuur. Sommige organisaties willen evidence-based management implementeren. Andere zijn bezig met business-experimenten. Voor marketeers gaat het om fact-based marketing. Dit zijn allemaal verwante stromingen die weg willen van organisaties die gestuurd worden door meningen. Weg van de mening van de persoon die het meest betaald krijgt (de zogenaamde HiPPO). In dit artikel deel ik mijn eerste ervaringen …

One in four people are more willing to trust customer service chatbots with their sensitive information than a human, a study into artificial intelligence by Mindshare has found. The Group M media agency’s Humanity in the Machine report, launched today, identifies how brands can best use AI chat interfaces, following a survey of 1,000 UK …

  The following is a guest post by Erica Seidel, founder of The Connective Good, a recruitment firm focused on marketing leaders with deep analytical and technical skills. Erica also serves on the advisory board of the MarTech conference series. Marketing technologists have burst onto the scene in recent years. These professionals can pinpoint the …

  There is a clear gap between how marketers think consumers view data and their true feelings, which if not addressed ahead of the introduction of the new data law in 2018 could be bad for business. Marketers are facing a continuous struggle with consumers’ perception of data, as new research reveals 71% believe brands with …

  Een geruchtmakend onderzoeksrapport verbrak deze maand het stilzwijgen rond kickback fees en ondoorzichtige inkoopconstructies, die mede in de hand worden gewerkt door de opkomst van RTB en programmatic. Het rapport heeft betrekking op de Amerikaanse markt. Maar is de situatie in Nederland zoveel beter? Het balletje kwam aan het rollen nadat interne documenten waren uitgelekt die …

  Two thirds of marketers believe they meet customer expectations regarding digital experiences, but very few exceed those expectations as they struggle to keep up with consumers in a fast-changing environment, according to a new study. Consulting firm Accenture surveyed 702 customer experience decision-makers from companies in 14 countries, including the US, Canada, UK, France, …