De Bijenkorf werd uitgeroepen tot Dutch Marketing Company of the Year 2016 en liet daarmee Hunkemoller en Ikea achter zich. Wij spraken marketing directeur Suzanne van de Velde vlak na de uitreiking: Credits Made.For.Digital Deze blogpost verscheen eerder op marketingonline.nl

Zie de winnaars op het podium. Dit jaar was het Tropenmuseum de locatie Van links naar rechts: Elsbeth Eilander (chef Tijdschrift voor Marketing), Marketeer of the Year 2016 Henk Jan Beltman (cco, Tony’s Chocolonely), Pascal van Ham (marketingmanager Tony’s Chocolonely) en Martin de Munnik (Neurensics) Het marketingteam van Bijenkorf, de winnaar van de Dutch Marketing Company …

Gisteren vond het grootste marketingfeest van Nederland plaats. Met maar liefst 450 marketeers was de tweede editie van de Dutch Marketing Awards opnieuw een groot succes voor de organisatie. Een samenwerking tussen NIMA, Adfo Groep en PIM ondersteund door MEC en Marketing Associatie Nederland. Dutch Marketing Awards 2016: ‘Keizerin van retail durfde scherpe keuzes te …

  Digital marketing is far from perfect in terms of measurement and execution, but there are a number of solutions that marketers can adopt to maximise their return on investment (ROI), according to a leading industry figure. Gian Fulgoni, co-founder and executive chairman emeritus of comScore,highlighted four particular areas where marketers need to take care, …

  Heineken has promoted its global marketing director Søren Hagh to managing director in Italy, making him the second marketing chief within the company to have been made a country MD. Hagh has been with Heineken since 2013, when he joined as executive director global marketing. Previously, Hagh held positions at L’Oréal, Diageo and Lego. Heineken …

  Digital advances have solved many everyday problems and have streamlined design, but also brought fresh challenges that demand new paths to innovation. Rebecca Coleman looks at how to balance art and science for ideas that cut through the noise. Samuel Beckett’s quote “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better” …

  In the business-to-consumer (B2C) world, support typically happens after a company has earned a customer and relates almost exclusively to an individual’s relationship with a product. Another characteristic of B2C customer service that differs from business-to-business (B2B) is that support is often problem-focused. For example, if a consumer buys a malfunctioning kitchen appliance, he …

  If you think about it, money is a ridiculous concept. Without going into a William Jennings Bryan gold standard history lesson, let’s just say the idea that I can hold this thing, this little cloth rectangle of varying denomination, and exchange it for tangible goods and services is, at the very least, a system …

When you are managing marketing resources for your company with limited staff and budget, you can feel a lot like Matt Damon in the movie The Martian: alone. Just like Matt stranded on Mars, if you want to survive in a less-than-ideal situation, you have to come up with solutions to the myriad challenges that …