CMOs have the shortest tenure of any member of the c-suite, according to new research.
The report, by recruiters Korn Ferry, found that the average CMO in the US stays in the job for just 4.1 years, behind the average for the c-suite of 5.3 years. That is half the average tenure for a CEO at eight years, and less than CFO, CIO and chief HR officer (CHRO).
Part of the reason for this is down to the “exceptionally complex” nature of the CMO role, says the research.
“Today’s customer-centric CMO role requires the right balance of left as well as right brain skills and, very importantly, a differentiated set of leadership competencies,” says Caren Fleit, senior client partner and leader of Korn Ferry’s Marketing Centre of Expertise.
“CMOs with this unique profile are in high demand and are often recruited to lead the next transformation. Also, in some cases, short tenure can be attributed to the organisation not being well aligned behind the change that the CMO is tasked with leading.”
Bron en volledig bericht: Marketingweek