Most CMOs and CEOs admit by now that social media presence helps drive everything—PR, brand or company image, even sales.
They just don’t know how to do “it” fast. That’s because social media and community-building are not something that can be done quickly. It requires you to be strategic, to start early, and to equip yourself with patience—so your efforts won’t come across as artificial.
Still, there are some shortcuts. Guerilla marketing techniques, for example, can work. Figuring out an emotional story that people want to share is another.
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