Like it or not, the way we use social media is changing. And Instagram knows it. The photo-sharing network recently launched its most significant and talked-about feature to date: Instagram Stories. It allows users to share—in a slideshow format—photos and videos that then disappear after 24 hours.
Yes, you’re right, it does sound a lot like Snapchat, which has been at the forefront of a shift toward ephemeral, transient posting on social media; in this new era of social media, content is no longer created or curated, edited, and scheduled; it’s fleeting yet constant, and everywhere all the time.
Instant video was initially brushed off as a micro-trend but the stats show that it’s a force to be reckoned with: Snapchat boasts over 100 billion daily active users, with a staggering 10 billion snaps being viewed every 24 hours, and it’s now the third most popular social channel, creeping up just behind Instagram and Facebook.
In short, it was really only a matter of time before other networks hopped on this digital bandwagon.
Bron en volldig artikel: MarketingProfs