How to Put Employees First in the Customer Experience, and Why You Should

At many companies, the frontline of customer experience—the contact center—isn’t meeting customer expectations. Although brands are adopting new technologies to better interact with customers and understand their wants and needs, the answer to delivering the right experience may be simpler than that.

At the very core of customer experience is human interaction, so to truly see return on customer experience investments, brands should invest in their most valuable assets: agents in the contact center.

Lees verder op Marketingprofs