When Keith Weed started at Unilever in 1983 he had no idea he would eventually become marketing chief at the world’s second largest advertiser, responsible for iconic brands such as Dove and Ben & Jerry’s, and a budget in the billions of pounds.
“To be honest, I never imagined I would be at any company this long,” he tells Marketing Week.
But he found the company provided him with opportunity after opportunity, and 35 years on he is the longest-serving member of the current executive team.
That time is about to come to an end, however. Weed announced his retirement last week, just days after CEO Paul Polman revealed his departure plans. It is hard not to see the two as related but Weed says his plans were in place long before he was privy to Polman’s.
Lees verder op Marketingweek