Live TV viewing continues to fall, according to Ofcom, which also notes a widening gap between the viewing habits of the youngest and oldest audiences.
In its PSB Annual rsearch report 2016, the regulator reported that the main public service broadcasting (PSB) channels – defined as the BBC, Channel 4, Channel 5, the holders of the Channel 3 licences (ITV, STV and UTV), and S4C – were watched by 84% of the population aged over four years old on a weekly basis.
But it the proportion of total viewing time taken by live TV among adults, based on its Digital Day diary research, has dropped six percentage points between 2014 and 2016, from 69% to 63%.
Bron en volledig artikel: Warc