After dealing with the immediate business impact of the COVID-19 pandemic, marketers are now shifting gears to combine short-term measures with planning for a time when the crisis has receded.
This viewpoint was shared by chief marketing officers from many different verticals at the second meeting of a special taskforce set up by the CMO Growth Council – a joint venture from the Association of National Advertisers (ANA) and Cannes Lions – to identify best practices in response to COVID-19. (WARC attended this online meeting on the understanding that the views of participants would not be attributed. The outcome from the taskforce’s first meeting is available here.)
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