Marketers, we’re not going back to normal. Covid-19 has spawned a huge political, economic and ethical crisis which affects us all. The next couple of months are going to be hard, not just because of the challenge of working from home but the real impact of lost jobs, reduced hours and reshaped careers.
What makes me qualified to give advice on how to handle what’s going on? To answer this, I need to bring you back to about 15 years ago. I had already been laid off in my very first job, at age 21, pushed out the door with the words “I am not sure what you were hired for”. But I had conveniently forgotten this when the lure of a big payout was offered through a voluntary redundancy.
Nine months later, low on cash and confidence because I had not done anything constructive, I finally did get a new job. But they closed the office down, and I was left out of work for the second time in a year. Only this time, I was eight weeks into a part-time MBA that my employer had initially agreed to pay for.
Lees dit artikel op Marketingweek