Let’s start with a story. To analyze the effectiveness of its TV commercial storyboard, Makro, an international digital and in-store retailer, asked neuroscience research firm Neurensics to conduct an f-MRI study to determine people’s reactions. The experiments showed that the storyboard scored lower than average in effectiveness: “It activated more negative than positive emotions. In …

WPP CEO Sir Martin Sorrell says short-termism is the biggest threat to future growth; he believes President Trump’s pro-business agenda will help solve the problem.Sir Martin Sorrell’s greatest worry and what he believes will have the greatest negative impact on future growth is short-termism. Speaking this morning (2 March) at Deloitte’s Media and Telecoms conference, the WPP boss said: “It’s not three-month-old …

The A World To Win Conference is being organised from 20-24 March 2017 by the Erasmus Happiness Economics Research Organization (EHERO) and the Erasmus Institute for Philosophy and Economics (EIPE), which are celebrating their 5th and 20th anniversary respectively.  NIMA has accredited the programme for Monday March 20th with 6 PE points for accredited Marketeers.

Boxing for ideas As marketers, creativity needs to be second nature to us. But how do we boost our creativity? In this series of blogs, I want to share my experience and learnings that I personally apply on a daily basis. Like many people, when we are struggling for ideas we force ourselves to get …

Museum content development and content marketing have one important principle in common: creating memorable experiences. Think back to the last time you visited a museum. Did you realize that you were walking through a three-dimensional version of the user experience you’re trying to create as a content marketer? Because that’s exactly what you were doing. …

Door Marieke Heesakkers SMP Het delen van drie zorgvideo’s, opgenomen met de meest toonaangevende architectenbureaus van Nederland, leverde Limburgia veel merkbare en ook meetbare resultaten op. Brand awareness, goodwill, 25 procent meer offerte-aanvragen, 23 procent meer verkeer naar de website, waarde(n)volle interacties op social media, maar vooral goede gesprekken. Dat het ertoe geleid heeft dat …

L’Oréal Paris is collaborating with The Prince’s Trust to launch its ‘All Worth It’ programme, an e-mentorship initiative designed to help boost young people’s self worth. The programme hopes to help 10,000 young people by “turning self-doubt into self-worth”. It is in response to figures released today (23 February) by The Prince’s Trust showing that …

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I have 10 years of digital marketing experience and want to …

‘Heren en dames. Welkom bij het Korps Mariniers. Ik ben kapitein Brouwer en wil één ding met jullie afspreken. Als ik praat, zijn jullie stil. Als je iets te vragen hebt, steek je je hand op. Begrepen?’ fotocredits: defensie.nl Zo startte woensdag 15 februari jl. de ontmoeting tussen de NIMA Internal Branding community en het …

Say goodbye to mundane, repetitive tasks in the workplace: Automation is finally taking off. Marketers, specifically, are tapping into the power of automation, freeing themselves from the more, well, robotic tasks so they can get their creative juices flowing. Automation solutions, such as artificial intelligence and machine learning, are creating new efficiencies and helping marketers …

Eind januari ontving CDDN als eerste bedrijf het NIMA Marketing Integrity Keurmerk voor bedrijven. Alle marketing- en communicatiemedewerkers van CDDN hebben, via het NIMA Integriteitsexamen, een actuele certificering op het gebied van de integriteit. NIMA introduceerde begin 2016 een Integriteitscode en de daarbij horende mogelijkheid om een examen te doen en een persoonsgebonden Integriteitskeurmerk te …

Is agility the NEW creativity? In our complex world, we all need to be AGILE! We need to have mental agility in order to cope with all the management and marketing challenges. As marketers, we need to be both creative and agile at the same time. But how do we boost our creativity? How can …