Top marketers say they are too busy running a business to spend their whole time on communications. As marketers rise through the ranks to become chief marketing officers they stop doing marketing, according to the former CMO at Homebase Jo Kendrick. Speaking at IAB’s Engage conference in London today (13 October) Kendrick told delegates that …

Amsterdam/Utrecht – 14 oktober 2016 – Zestig studenten van de Hogeschool Utrecht hebben op 13 oktober het NIMA B1 certificaat ontvangen, een validatie van het hbo CE-programma. Deze lichting studenten is de eerste in Nederland die vanuit regulier hbo-onderwijs uitstroomt met hbo-diploma én een NIMA Certificaat op B-niveau. Inmiddels bieden al vier reguliere hbo’s de …

The emergence of content marketing as a separate discipline has distracted marketers from their real job of communicating with customers and selling stuff. When I was about 12 I had a very good friend who lived a few doors down called Richard. One day he came up to me after school and very excitedly announced …

De Your Thoughts van deze maand. (NIMA ism Tijdschrift voor marketing) Samsung stopte begin september met de verkoop van de nieuwe Galaxy Note 7 vanwege brandgevaar in de batterij (krantenkoppen: ‘Samsung Note 7 explodes setting Jeep on fire’, ‘Galaxy Note 7 ontploft in handen van zesjarige’) en riep gebruikers op het toestel direct uit te …

The average starting salary for marketing and advertising jobs is expected to increase 3.6% in 2017, according to recent research from The Creative Group. The Creative Group 2017 Salary Guide was based on data from North American staffing and recruiting professionals who make thousands of full-time, temporary, and project placements each year. The researchers determined …

Het is misschien wel de minst bekende activiteit van NIMA, maar – voor zover je daarvan kunt spreken – tegelijk één van de meest relevante. Zes keer per jaar schuiven ze aan en doen dat in steeds wisselende samenstelling: De NIMA CMO Board, met sessies speciaal in het leven geroepen om tegemoet te komen aan …

The quarterly IPA Bellwether Report reveals for the first time that marketers are feeling confident enough to hire despite ongoing uncertainty over Brexit and what it will mean for the UK economy. Marketers are feeling confident about employment opportunities despite concerns over economic growth following the vote to leave the European Union. For the first time …

E-commerce continues to change consumers’ expectations of the retail experience, as businesses like Amazon raise the bar in terms of service and delivery and put pressure on marketers to deliver across multiple paths to purchase in both the digital and physical worlds. Writing in the current issue of Admap, Lucie Green, worldwide director of the …

“Je rechterhersenhelft beslist en je linker maakt er een verhaaltje bij dat logisch lijkt”. Dit zei de beroemde hersenwetenschapper Dick Swaab recent in een interview met NRC. Het is een quote die mooi samenvat hoe wij mensen de wereld om ons heen waarnemen en interpreteren. Ook wie commercieel resultaat wil boeken moet die rechterhersenhelft dus …

Brands’ marketers devote considerable resources into trying to understand the preferences of millennials, but they would achieve better results if they based their research on behaviour and attitudes regardless of age, gender or income. That is because consumers are too complex and nuanced to be fully understood by narrow, traditional demographics, argued Virginia Monk, Managing …

A generation of marketers leading businesses today are bluffing about their knowledge of the digital landscape, according to Unilever chief marketing and communications officer Keith Weed. Headlining the first day of the Festival of Marketing 2016, Weed argued that a generation of marketers are slipping through the net and need to act fast to ‘tool …

Leading brand consultancy, Interbrand, named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking—and Tesla and Dior entering the Top 100 brands. Now in its 17th year, the report reveals the Anatomy of Growth, and features an insider’s view of …