18/04/2016 · Door Alva van Beek

Publishers ‘breaking law’ by tracking users who block their ads

Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning.

A cross-industry panel, including from Ad Block Plus and The Guardian, discussed whether ad-blocking represented a “modern day protection racket”. The panelists were gathered at Picturehouse Cinemas in London today.

Alexander Hanff, a privacy consultant and campaigner for Think Privacy, said it was “harsh to say the least” to describe internet users as “thieves” because they used ad-blocking software.

Bron en volledig artikel: MarketingMagazine

Publishers ‘breaking law’ by tracking users who block their ads

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