Sitting in the middle tier of management, marketing mangers represent the bridge between the C-suite and junior marketers. Responsible for putting the executive team’s vision into action, managers are also expected to develop a whole new set of skills as they take on the responsibility of managing their own team.
There is, however, an emerging divergence of opinion between how marketing managers feel about the way their company operates in comparison to the C-suite. New research from Brand Learning shows a noticeable divide between a general sense of contentment with the status quo on the part of the C-suite, and a desire for change on the part of marketing managers.
Bron en volledig bericht: Marketingweek