Succesvolle long-form content met deze technieken

Eén van de langst durende debatten in marketing- en saleskringen: wat is beter, short copy of long copy? De short-fans prediken short copy omdat mensen tegenwoordig weinig lezen en er dus geen reden is om long-form copy te schrijven. De aanhangers van long-form copy geloven dat copy het geheim is tot sales-succes. Beide zijn waar, maar om online verkoopsucces te bereiken geniet long-form copy de voorkeur, omdat long-form content beter rankt in Google en dus meer bezoekers ontvangt. In deze blog een aantal technieken waarmee je long-form content beter presteert.

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Three Key Components of Effective Marketing and Content Calendars

Content marketing is booming. Fully 73% of businesses plan to increase the amount of original content they generate this year, according to research by Content Marketing Institute and MarketingProfs.

Therefore, it’s more important than ever for marketing teams to have tools and systems in place to help them remain organized: If you increase content production without a plan for managing the process, your lofty aspirations will quickly turn into pipedreams.

A good starting point is a marketing calendar that lays out a plan of attack for the coming months. In all likelihood, you (or others in your department) have already created a document that serves this purpose. However, can you confidently say it actually boosts your team’s productivity and helps everyone hit deadlines?

Bron en volledig bericht: Marketingprofs