Social: linking brand and performance marketing

Social’s role in marketing continues to evolve as it increasingly plays a role in linking brand and performance marketing and in converting engagement into effectiveness via social commerce, according to a new WARC report.

These are among the conclusions in the 2020 Effective Social Strategy Report, which contains insights and themes from the winners of the Effective Social Strategy category in the 2020 WARC Awards and includes an assessment of the implications for advertisers, agencies and media owners alongside contributions from members of the judging panel.

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