With brands increasingly looking to external candidates to fill CMO vacancies, how many marketers are waiting for a promotion that will never come and how can they ensure they don’t get left on the shelf?
When appointing a new marketing leader, boards and CEOs must weigh up whether the skills they need exist within the current team or whether they should hire an external recruit who embodies the evolving CMO skillset.
When it comes to the crunch, external hires are growing in popularity. During the first half of 2017, 72% of publicly reported CMO appointments were external candidates, up from 64% during the same period in 2016, according to research by Russell Reynolds Associates.
The executive search firm recorded 187 marketing leadership appointments over a six-month period, the highest number
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