The report was based on data from a survey conducted in October 2017 among 329 senior marketers who work for firms in a wide range of B2C and B2B verticals. Some 69% of respondents expect to expand their teams this year, and 28% expect their team size to remain the same. Only 3% of marketers expect their team size to shrink.
Digital talent is the most in demand, with 59% of respondents saying they want to hire digital marketing staff, and 43% of respondents say they want to hire creative services talent:
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