“Let’s talk about your career.” If you ever want to stop a marketer in his or her tracks, try this sentence. Of course, marketers aren’t exactly shy. When it comes to brand and campaign success, no article or blog post can be long enough. But when the talk turns to careers, most marketers keep a low profile. As a result, we don’t really talk much about careers in marketing. Perhaps we should.
It’s not all rosy. In a recent study more than 50% of all marketers said they weren’t happy with their career progress. It’s about time to talk careers.
Lees verder op Marketingweek