marketingadvies Archives

EY neemt marketing-adviesbureau VODW over

Posted on 16/07/201815/04/2021 by Alva van Beek

EY neemt marketing-adviesbureau VODW over. Het versterkt daarmee zijn positie in de Nederlandse adviesmarkt. Onder de naam EY VODW zetten de 100 medewerkers van VODW de adviesdiensten voor strategische marketing, klantgerichte innovatie en digitale transformatie voort.

De bundeling van expertise, sectorkennis en netwerken biedt klanten een breder palet aan diensten, aldus beide partijen. De Nederlandse adviespraktijk van EY groeit door deze overname naar ruim 400 professionals en een omzet van ongeveer 70 miljoen euro.

Lees dit artikel op Marketingfacts

Here’s why you don’t ask a marketing professor for career advice

Posted on 20/04/201715/04/2021 by Alva van Beek

One of the delights of being the fat bloke in a suit on the back page of Marketing Week for many years and then, with the digital revolution, the fat bloke in a suit on the Marketing Week website for many more, is that young marketers start to venerate you.

Don’t get me wrong. A lot of them anti-venerate you too. Dear God, they do that a lot more. But simple numbers mean occasionally you get the odd positive mentoring question about qualifications, career advice and general marketing stuff from the new, shinier generation of marketers now entering our discipline.

Obviously, I revel in this kind of stuff. I have a wife who tells me what to do and a daughter who completely ignores me, so the chance to have anyone pay attention to me is simply too good an opportunity to pass up. Before a mentoring question….

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