marketingsalaris Archives

Wat verdienen de oosterburen in digital?

Posted on 04/09/201915/04/2021 by Alva van Beek

Een vergelijking van salarissen in de digitale industrie wijst uit dat productmanagers en UX-ontwerpers het meest verdienen en sociale media-managers het minst. Althans in Duitsland en het is natuurlijk de vraag in welke mate de cijfers goed vergelijkingsmateriaal opleveren. Desalniettemin is het overzicht relevant, want naast onze grootste handelspartner is Duitsland een redelijk vergelijkbare economie en gaan de jaarlonen in euro’s. Wat verdienen productmanagers, UX-ontwerpers, merkmanagers, e-mail marketeers?

Een actueel onderzoek van het salarisportaal Gehalt.de heeft 8.240 beloningsgegevens van tien beroepen (werknemers zonder personeelsverantwoordelijkheid) in de digital industrie geanalyseerd om daarachter te komen. Resultaten werden onder meer gepresenteerd in Duitslands bekendste marcom-vakmedium Werben und Verkaufen: Productmanagers en UX-ontwerpers ontvangen er het hoogste salaris met een inkomen van bijna 50.000 euro per jaar. Ter vergelijking: socialmediamanagers ontvangen in Duitsland zo’n 36.100 euro.

Meer precies: (Digital) productmanagers in de digitale industrie verdienen ongeveer € 49.500 per jaar, gevolgd door UX-ontwerpers met 48.800 euro en performance-marketingmanagers met 47.600 euro per jaar. In veel beroepen in de digitale industrie is het inkomen niet hoger dan 40.000 euro. Fulltime webontwerpers vangen zo’n 36.800 euro, e-mailmarketingmanagers ontvangen een bruto jaarsalaris van 39.800 euro. De salarissen van SEO- en PR-managers in digital bedragen ongeveer 39.000 euro.

Er is ook een kanttekening: ‘Zij die alleen hun inkomsten willen verhogen, zouden grotere bedrijven of zelfs een verandering van industrie moeten overwegen. Het salarisniveau is aanzienlijk hoger in de ‘traditionele industrie’ dan bij pure internetbedrijven, omdat daar bijvoorbeeld tariefstructuren veel beter zijn’, slelt Philip Bierbach, Managing Director van Gehalt.de. Ter vergelijking: een Duitse PR-manager in overige sectoren verdient jaarlijks ongeveer 48.000 euro.

Salary Survey 2019: The best (and worst) paid sectors for marketers

Posted on 07/01/201915/04/2021 by Alva van Beek

The annual Marketing Week Career and Salary Survey reveals consumer electronics and FMCG offer the highest wages for marketers in 2019, while those working in the charity sector earn the least.

While a good working environment, opportunities to advance your career and job security are essential aspects to feeling fulfilled at work, how much you get paid can also make a massive difference.

The annual Marketing Week Career and Salary Survey of 4,415 marketers working across the industry reveals consumer electronics is the best paid sector for marketers in 2019, with an average wage of £63,949. This is followed by FMCG (£58,324) and the automotive sector (£57,597).

By contrast the survey indicates that the charity sector is the least well paying for marketers, delivering an average wage of £42,014, closely followed by the public sector (£43,750) and construction (£43,937).

This compares to last year when marketers working in gambling and gaming, FMCG and consumer electronics earned the most. Those working in the charity sector were also the least well paid in 2018.

Lees verder op Marketingweek

Why marketing should lead on flexible working

Posted on 16/01/201815/04/2021 by Alva van Beek

Marketers have a very important part to play in shaping the future of work. Whether it is exploring new ways of working, embracing greater flexibility or abandoning burnout culture, marketers are leading the charge for change.

Results gathered from the Marketing Week Career and Salary Survey 2018, a study of 4,154 marketers across 24 different industries, highlights the importance marketers place on flexible working in their quest to achieve a better work/life balance.

Lees dit artikel op Marketingweek

Salary Survey 2017: The gender pay gap increases

Posted on 23/07/201715/04/2021 by Alva van Beek

Despite efforts to focus on diversity and supporting women to succeed in the industry, the pay gap between male and female marketers has widened from 20.8% in 2016 to 22.4% in 2017.

“I’m disappointed that the gap is that big,” says Annabel Venner, global brand director at insurance provider Hiscox. “There’s a huge number of steps being taken in the right direction and this year firms will have to publish figures of their pay gaps, so there’s a lot more scrutiny. But I’m genuinely surprised [because looking at businesses where I have worked] I have never seen that gap before in peer like-for-like roles.”

Bron en volledig bericht: Marketingweek

What makes a good marketing employer?

Posted on 10/05/201715/04/2021 by Alva van Beek

It is vital for brands to differentiate in today’s increasingly crowded consumer space but the same principles apply to the employer and employee relationship, where brand communications and marketing are just as important to retain and attract talent.

The reasons for marketers rating their workplace highly are varied, and not always what you might expect. Marketing Week’s Employer Brands project has researched some of the UK’s top employers for marketers, finding, for example, that even at the brands paying the highest salary, income is the aspect of their job with which employees are least happy.

Marketers score their salary an average of 3.4 out of 5, the lowest of the 15 metrics we asked about in a survey of more than 1,300 people. Hardly any companies receive an average score above 4, even though the salaries that companies claim to pay in our separate employer survey differ widely. This suggests raising salaries would not be a quick fix to make a brand a more appealing employer.

Bron en volledig bericht: Marketingweek

Salary Survey 2017: Marketing is still misunderstood by businesses

Posted on 19/01/201715/04/2021 by Alva van Beek

Despite efforts to promote the value of marketing within businesses, Marketing Week’s annual Career and Salary Survey shows there is still a lack of understanding and appreciation for the discipline, at a time when gaming and gambling is revealed as the best paid sector for marketers.

Marketing is still seen as a cost rather than an investment by businesses, according to more than half of marketers responding to Marketing Week’s annual Career and Salary Survey.

Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.

The survey of 3,435 marketing and digital professionals, conducted in collaboration with Marketing Week’s sister brand Econsultancy, finds financial services to be the sector where the highest proportion of marketers (53%) believe marketing is viewed as a cost, closely followed by consumer electronics (51.8%) and the public sector (51.5%).

Bron en volledig bericht: Marketingweek