MarTech Archives - Pagina 3 van 3

Blockchain marketing technology landscape grows 400%

Posted on 28/02/201808/07/2021 by Alva van Beek

Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain and decentralized technology in advertising and marketing — and speaker at the upcoming MarTech conference too — just released the second edition of his blockchain marketing technology landscape.

Jeremy has mapped all the blockchain-powered and “decentralized” ventures in the adtech and martech space into the categories of the global marketing technology landscape.

It lets us see which categories are growing, such as display advertising, search and social advertising, native and content advertising, advocacy and loyalty, influencers, identify and CRM, ecommerce platforms, and more.

Lees verder op Chiefmartec

11 Habits of Highly Effective Marketing Technologists

Posted on 19/01/201825/06/2021 by Alva van Beek

Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to still see tremendous growth both in size and breadth.

During the same time, the number of vendors in the martech landscape has quintupled from just under 1,000 to over 5,000. While recent predictions pointed to consolidation or contraction, there does not seem to be any evidence of the martech landscape slowing its expansion. In part, this is due to marketing’s impact expands beyond just the department.

What began as a role that served marketing by delivering solely a technology strategy and implementation, now is fast becoming a core competency for the next generation executive go-to-market leaders. A primary driver has included the exponential rise of quantity and granularity of customer and marketplace data.

Lees dit artikel op Chief Martec

How to Evaluate the Company Behind the Martech Solution (and Why That’s Critical)

Posted on 15/01/201815/04/2021 by Alva van Beek

Let’s start with a few sobering martech stats: 56% of organizations report underutilizing their marketing technology; 21% of companies have platforms or tools they’ve purchased that aren’t being used at all; and

only 9% of marketing departments say they have all of the marketing tools they need and fully use them.

So is marketing technology really that hard to get right? The stats imply that it is. Truthfully, though, I think part of the solution is relatively simple: Make a better purchasing

Lees dit artikel op Marketingprofs

Enterprise marketers spending 22% of their budget on martech

Posted on 27/11/201715/04/2021 by Alva van Beek

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results.

Let’s hear it for results!

After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% of company revenue in 2016 to 11.3% in 2017.

Lees verder op Chiefmartec.com

‘Marketeers snappen niets van tech-tools en zijn te afhankelijk van hun bureau’

Posted on 21/11/201715/04/2021 by Alva van Beek

Tweederde van de adverteerders zegt ‘iets te begrijpen’ van de marketingtechnologie-tools die op dit moment worden ingezet. Zo’n 40 procent geeft vervolgens toe dat mediatechnologie niet effectief wordt ingezet.

Dit valt op te maken uit het 2017 Global Media Technology Report van het Britse media-adviesbureau ID Comms. De onderzoekers ondervroegen wereldwijd 229 marketing- en mediaprofessionals, werkzaam bij bedrijven die samen jaarlijks 40 miljard dollar aan advertising uitgeven.

Geen enkele respondent begrijpt…

Lees verder op MarketingOnline