For the public and charity sectors, marketers can increase the long-term effects of a campaign by aligning with the expertise, exposure or the fame of a partner, an industry figure argues.
Writing in the current issue of Admap, Charlie Snow, the outgoing chief strategy officer at MullenLowe, maintains that long-term social effects can be achieved only by working together with stakeholders as well as external experts and businesses.
“Stakeholder partners,” Snow says, “can lend credibility, but also provide specialist knowledge, valuable infrastructure and scale through their support.”
The Stroke Association’s expertise revealed a powerful piece of knowledge from the paramedic’s handbook, the simple ‘F.A.S.T.’ acronym, to help people spot the early symptoms of a stroke.
The campaign, Snow writes, has proven to be one of the most effective health campaigns ever,
Bron en volledig bericht: WARC